ClaireMolineaux.com

September 6, 2015 Dear Julia, Today was a full day. We went to church this morning, went shopping, attended a birthday party this afternoon, then came home to a messy house with loads of laundry needing to be done. We opted to play outside with bubbles and sidewalk chalk. The laundry can wait. After bath time, you brushed your teeth while I brushed your long brown curly hair. Although you’re five years old, you haven’t had a haircut yet – maybe because I know those ringlet curls won’t come back after your first haircut. I kneeled down next to your bed to tuck you in. As I kissed your forehead, I noticed your face wasn’t as happy as usual, so I asked what was wrong. You said, “My tummy hurts.” I asked, “What would help it feel better?” “Toasted bagels with cream cheese.” You didn’t even have to think twice about that. You said you were still hungry even though you ate plenty for dinner. Here’s one of those tough choices that moms face: 1.) Should I say tha...

Digital media consumption is at an all-time high. Millenials no longer rely on traditional and mainstream media producers for the latest news and information. Social media is literally revolutionizing the way people do research and engage with the world. When consumers are formulating opinions about a brand, they rely on peer-to-peer reviews more than high-budget advertising. And they can go directly to social media to get a feel for a brand's true colors before investing in its products or services. With so much information competing for attention on social media, how can you develop a keen strategy for reaching consumers with relevant content? Here are 4 tips: Be succinct.  You have exactly 2 seconds to engage your audience. Make your point and make it fast. Save the fine print and flowery details for later. Use imagery.  Social media posts with photos capture more engagement than posts without pictures. Your photos should be relevant to your content, and prefe...