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4 Traits of Highly-Engaging Social Media Posts


Digital media consumption is at an all-time high. Millenials no longer rely on traditional and mainstream media producers for the latest news and information. Social media is literally revolutionizing the way people do research and engage with the world. When consumers are formulating opinions about a brand, they rely on peer-to-peer reviews more than high-budget advertising. And they can go directly to social media to get a feel for a brand's true colors before investing in its products or services.
With so much information competing for attention on social media, how can you develop a keen strategy for reaching consumers with relevant content? Here are 4 tips:
  1. Be succinct. You have exactly 2 seconds to engage your audience. Make your point and make it fast. Save the fine print and flowery details for later.
  2. Use imagery. Social media posts with photos capture more engagement than posts without pictures. Your photos should be relevant to your content, and preferably include people. Although buildings and nature scenes may be pretty, pictures of people interacting will invite higher click-through-rates.
  3. Keep it relevant. Who is your audience? What do they want to know? Keep your content focused on the interests of your readers. You bring value to your audience by meeting their needs for information and insight, specifically about your area of expertise.
  4. Stay positive. Few people are interested in reading about your terrible customer experience with Chinese take-out last night. Opt for inspiration rather than degradation. Savvy social media influencers will consistently produce contagiously bright and encouraging posts.
Above all, be yourself. Don't be afraid to post content with a genuine, down-to-earth feel. Social media is personal, and consumers have become accustomed to interacting with brands through social channels. People want to know that brands care, and that there are real people interacting with them. The human element is what makes it - well - social.

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