Digital media consumption is at an all-time high. Millenials no longer rely on traditional and mainstream media producers for the latest news and information. Social media is literally revolutionizing the way people do research and engage with the world. When consumers are formulating opinions about a brand, they rely on peer-to-peer reviews more than high-budget advertising. And they can go directly to social media to get a feel for a brand's true colors before investing in its products or services. With so much information competing for attention on social media, how can you develop a keen strategy for reaching consumers with relevant content? Here are 4 tips: Be succinct. You have exactly 2 seconds to engage your audience. Make your point and make it fast. Save the fine print and flowery details for later. Use imagery. Social media posts with photos capture more engagement than posts without pictures. Your photos should be relevant to your content, and preferably
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