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Claire is an accomplished author and editor, contributing to numerous Amazon best-sellers. She has served as a member of the American Society of Composers, Authors, and Publishers since 2005.

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For publication inquiries, please contact Claire on Twitter @DClaireFoster.

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4 Traits of Highly-Engaging Social Media Posts

Digital media consumption is at an all-time high. Millenials no longer rely on traditional and mainstream media producers for the latest news and information. Social media is literally revolutionizing the way people do research and engage with the world. When consumers are formulating opinions about a brand, they rely on peer-to-peer reviews more than high-budget advertising. And they can go directly to social media to get a feel for a brand's true colors before investing in its products or services. With so much information competing for attention on social media, how can you develop a keen strategy for reaching consumers with relevant content? Here are 4 tips: Be succinct.  You have exactly 2 seconds to engage your audience. Make your point and make it fast. Save the fine print and flowery details for later. Use imagery.  Social media posts with photos capture more engagement than posts without pictures. Your photos should be relevant to your content, and preferably
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I was a perfectionist. Then I had kids.

Life is messy. Sticky. Goopy. Some days, I feel I could run a cleaning business. Based on the number of hours spent washing, changing, tidying, scrubbing, folding, and wiping, I often feel that parenting is just one giant exercise in cleaning up. Before I had kids, my house was fairly clean. My car smelled fairly nice. My schedule was fairly organized. My life was – for the most part – under control. And control was the key. Control allowed me to manage my responsibilities. Control gave me the power to change my circumstances. I liked control. Actually, I loved control. As an ENTJ (the Meyers-Briggs personality assessment is spot on for me), it felt fulfilling to have a sense of control in my life. That’s why parenting was such a major adjustment. I suddenly lost control of so many variables – my time, my space, and even my feelings (Okay, why do Subaru commercials have to be so emotional? I think I cried at every single one of them when I was pregnant). In the early years of parent
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I want to be a butterfly

December 19, 2014 Dear Julia, Earlier this week, you and I had a conversation that I’ll never forget. You’re 4-and-a-half (although I feel like I just brought you home from the hospital… I swear I only blinked). You’re so full of life. Your energy and enthusiasm make me smile every day! We needed groceries. Badly. So we hopped in the car and drove to Sam’s Club. It was one of those evenings when I didn’t have much time after work to make dinner, so we opted for pizza at Sam’s. After ordering a few slices of pepperoni pizza (you may only weigh 31 pounds, but you can put away an entire slice of Sam’s pizza by yourself), I sat down across from you and began cutting your pizza into little bite-size pieces. You asked me how my day at work went. By the way, that’s not typical for a preschooler. Most 4-year-olds are only interested in Dora the Explorer. Not you. You like to ask questions. You’re a relationship builder. You care about people’s thoughts and ideas, and yo
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